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Key Metrics

The main metric to track here will be engagement with the interactive video. Some of the metrics we can use for this purpose are listed below

Srl. No.

Metric

Purpose of Metric

1.

No. of interactive videos created

2

No. of unique viewers

3

Average Completion Rate (No. of Questions Answered/Total No. of Questions)

4

Average Video Duration

5

Average Watch Time

6

Average Rating


To understand the questions in the video, to judge their difficulty, and so on.

  • The goal will be to understand the performance of interactive videos especially when compared to passive videos. So it is important that we also have comparable metrics for passive videos.

  • We must also provide filters for selecting all or specific interactive videos.

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