The following personas are predominantly keeping in mind the audience that exists within Indian K-12 public schools.
Teacher
Age range: (21-55)
Most Indian government school teachers are not very active explorers of the digital world. Their internet journey has recently begun with the explosion of affordable internet access in India. The apps they are currently aware of using are WhatsApp, YouTube and to some extent, Facebook.
While sensitive about their internet usage (under 1 GB a day), they are a lot more sensitive about the usage of disk space on their phone. Most of the disk space is slowly taken up by WhatsApp attachments, and not as easy to clear away.
Many of them increase the font size on their phone, so its easier to read. (More prominent with the older segment).
Their first choice of written language while using apps is in the vernacular (local language predominant in the region). They can read/write English, but aren't as comfortable in using it.
Student
Age range: (6-16)
Most students do not have access to a digital device. Approximately 20% of them might have access via a parent (predominantly the father).
They aren't afraid of technology (or experimenting with various aspects of the phone, including phone settings).
They can be impatient as they might not fully comprehend why downloads/loading take time, and might occasionally keep cancelling and reattempting downloads.
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