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The main metric to track here will be engagement with the interactive video. Some of the metrics we can use for this purpose are listed below
Srl. No. | Metric | Purpose | of MetricFormula | |
|---|---|---|---|---|
1. | No. of interactive videos created | To understand usage and adoption of interactive videos on the creator side | Count of unique interactive video identifier | |
2 | No. of unique viewers | To understand reach of interactive videos in terms of viewers | Count of unique viewers across all interactive videos | |
3 | Average Completion Rate ( | To understand engagement of the interactions embedded in the videos | No. of Questions Answered in IVs /Total No. of Questions )in IVs | |
4 | Average Video Duration | To get a sense of length of average interactive video and compare with average watch time | Average (Duration of all Interactive Videos) | |
5 | Average Watch Time | To get a sense of engagement on interactive videos | Average (Watch Time of all Interactive Videos) | |
6 | Average Rating | To understand the questions in the video, to judge their difficulty, and so on.get a sense of overall user experience | Average (Rating across all Interactive Videos) |
The goal will be to understand the performance of interactive videos especially when compared to passive videos. So it is important that we also have comparable metrics for passive videos.
We must also provide filters for selecting all or specific interactive videos.
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